Tara Jaye Frank - Book SigningI grew up in the dense Cape Verdean community of New Bedford, Massachusetts, with a mother who gave me roots, and a father who gave me wings. I left a large tight-knit family in New Bedford at eighteen years old to attend Spelman College, a historically black women’s institution in Atlanta, where I learned the true meaning of “girl power”. Upon graduation, I joined Hallmark Cards, Inc. as a greeting card writer. The twenty-year career journey that followed included a blend of creative and business leadership experience, teaching and learning…leading and following. Through it all, I was anchored by the company’s mission to enrich lives, and inspired by the brilliant and passionate people with whom I shared that mission.

In 2013, my own life purpose brought me to Dallas, Texas, where I now reside with my rock-star husband, five of our six children, and our dog. I am a wife, mother, daughter, sister, friend, and more. I have been all these things while working as an executive, author, speaker, and entrepreneur. Many have asked how I do it all, but time and experience have revealed a fresh perspective on what appears to be a juggling act. The truth is, I do one thing.

I help you thrive…on purpose.

I am, at my core, an advisor. I help people solve culture-based and leadership problems through strategic thinking, creativity, and collaboration. I bring clarity to chaos, and life to stagnant situations and professional environments. When employees understand where they’re going, what’s expected, why it matters, and how they contribute, everything changes for the better.

I am also a grateful member of the following organizations: