Tara Jaye Frank is—at her core—a teacher who believes in the potential of everything and everyone. She began her career as a Hallmark greeting card writer, and this formative experience taught her three lessons that guide her to this day: approach people and situations with curiosity, take nothing for granted, and the answer to every essential question starts with care, connection, creativity, and courage.
As founder and CEO of the human-centered culture and leadership firm The Waymakers Change Group (TWCHG), Tara has advised and educated thousands of Fortune 500 executives across multiple industries and large member organizations. Before founding TWCHG, Tara spent twenty-one years at Hallmark, where she served in multiple executive roles, including Vice-President Creative Writing and Editorial, Vice-President Business Innovation, Vice-President Multicultural Strategy, and Corporate Culture Advisor to the President. Her last book, The Waymakers: Clearing the Path to Workplace Equity with Competence and Confidence (GOLD Medal in Leadership, Axiom Business Book Awards 2022), is an invitation to all people with power and position to open doors, remove barriers, and facilitate opportunity for those who have been historically denied.
Tara is also a member of The Executive Leadership Council and Delta Sigma Theta Sorority, Inc., and is a grateful wife, blessed mother to six young adults, and a proud grandmother.
